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Is W3ll People Cruelty-Free & 100% Vegan in 2021?

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W3ll People is known as an affordable ‘clean’ beauty brand offering gluten-free and ‘non-toxic’ makeup products but is W3ll People cruelty-free, 100% vegan, or sustainable in 2021? We’ve got the answers here!

Is W3ll People Cruelty-Free?

W3ll People is cruelty-free! None of W3ll People’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

In addition, W3ll People is certified cruelty-free by Leaping Bunny.

W3ll People’s Animal Testing Policy

W3ll People has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is what’s currently stated on W3ll People’s website about its animal testing policy:

“No animal testing here! We are NOT cool with animals being harmed for the sake of lipstick. And yep, we are Leaping Bunny and PETA certified.”

Is W3ll People Sold in China?

Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, W3ll People has confirmed they do not sell their products in retail stores in mainland China. Therefore, the brand is not required to test on animals according to China’s animal testing laws.

Read More: What’s Going On With China’s Animal Testing Laws in 2021

W3ll People Acquired by ELF Cosmetics

In 2020, W3ll People was acquired by ELF Cosmetics.

ELF Cosmetics is a 100% vegan and cruelty-free cosmetics brand. So, it’s great to see W3ll People being acquired by a company that is also cruelty-free!

W3ll People has met all of the criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find W3ll People cruelty-free products at w3llpeople.com, Ulta, Target, and The Detox Market.

Is W3ll People Vegan?

Not all W3ll People’s products are vegan as some contain beeswax, pearl powder, and/or carmine. However, W3ll People does have some vegan options.

In addition, W3ll People claims they are working towards becoming a 100% vegan brand.

“Our goal is to be 100% Vegan—We are nearly there! Non-vegan ingredients we currently use in select formulas are: organic beeswax, pearl powder & carmines.”

W3ll People Vegan Product List

The following W3ll People products are vegans and do not contain any animal-derived ingredients or by-products.

  • Bio Base Baked Foundation
  • Bio Booster Facial Serum
  • Bio Brightener Baked Powder
  • Bio Brightener Priming Serum
  • Bio Bronzer Baked Powder
  • Bio Extreme Lipgloss
  • Bio Tint Multi-Action Moisturizer SPF 30
  • Dew Your Makeup Mist
  • Expressionist Brow Gel
  • Expressionist Liquid Eyeliner
  • Hypnotist Eyepencil
  • Nudist Lip Butter
  • Nudist Multi-Use Cream Stick

You can also find out which of their products are vegan as they’re marked accordingly on their website under each product description. See below for an example.

Not Vegan – W3ll People

W3ll People states their goal is be 100% vegan, however, a few of their products still contain animal products. Below is a list of W3ll People’s non-vegan products.

  • Bio Brightener Invisible Powder (contains pearl powder) – not vegan
  • Bio Brightener Stick (contains beeswax) – not vegan
  • Bio Bronzer Cream Stick (contains beeswax) – not vegan
  • Bio Correct Multi-Action Concealer (contains beeswax) – not vegan
  • Expressionist Pro Mascara (contains beeswax) – not vegan
  • Expressionist Volumizing Mascara (contains beeswax) – not vegan
  • High Vibrations Cream Trio (contains beeswax) – not vegan
  • High Vibrations Powder Trio (contains carmine) – not vegan
  • Narcissist Foundation Stick (contains beeswax and pearl powder) – not vegan
  • Nudist Eyeshadow Palette – 1 (contains carmine) – not vegan
  • Nudist Eyeshadow Palette – 2 (contains carmine) – not vegan
  • Nudist Eyeshadow Palette – 3 (contains carmine) – not vegan
  • Optimist Lipstick (contains beeswax and carmine) – not vegan

Is W3ll People Sustainable?

W3ll People’s headquarters is based in: the US

W3ll People’s products are manufactured in: Mostly in the US, with the exception of a couple of products that are made in Italy

W3ll People claims to use ‘ethically-sourced’ and ‘renewable’ botanicals and claim to be committed to making choices that better service our environment and communities.

Sustainability & Environmental Initiatives: W3ll People claims they are dedicated to working with Fair Trade facilities to ethically-source its ingredients. And also states all of its ingredients are sustainably sourced.

Eco-Friendly Packaging Initiatives: Boxes are printed on FSC-Certified paper and their packaging is made with post-recycled plastic and is 100% recyclable. W3ll People claims they are exploring ways to utilize Corn, Sugar, and Post-Recycled Materials in its containers.

Ingredients and Formulations Claims: W3ll People claims its products are ‘Guaranteed Clean’, Gluten-Free, and 35+ products are EWG-verified. They also claim they’re “free of potentially toxic synthetic fillers, preservatives, and fragrances.”

In addition, W3ll People claims they source organic ingredients as much as possible.

W3ll People’s Response to Mica Sourcing: When I emailed W3ll People to ask if their Mica is ethically sourced without the use of child labor, they responded stating:

“W3LL PEOPLE is committed to making the best possible, non-toxic choices when it comes to cosmetic ingredients and beauty. We have taken time to produce and create products that contain ingredients that are ethically and sustainably sourced. 

As part of our values and principles, W3LL PEOPLE is committed to being socially responsible and ethical in our practices with our customers, suppliers and community at large. We condemn and categorically do not participate in manufacturing processes that include child or forced labor. 

Our manufacturing partners primarily source mica from Georgia (BASF) and Japan. We do not source mica from India.”


I hope this article helped you to understand W3ll People’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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About Sandy

Sick of eating steamed vegetables time after time? Tired of making the same old meals? Make things exciting and fun, and explore vegetarian cooking with the recipes in this book. Don’t think that ‘meat’ can’t be part of your vegetarian diet! Even if you’re just interested in vegetarian dishes, you can make your own ‘meat’. You hear me! “Make your own meat!” I will show you the traditional Chinese way of making vegetarian meat. The possibilities are endless after you learn how! You can make Kung Po Chicken, Soft Blow Kidney, Sweet and Sour Chicken, and so much more. Learn and digest the recipes in this book. Then get creative, make your own dishes, and really explore vegetarian cooking.

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