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Is Seventh Generation Cruelty-Free & Vegan in 2020?

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Is Seventh Generation Cruelty-Free and Vegan?

Seventh Generation is an American eco-friendly cleaning and personal care brand but is Seventh Generation cruelty-free and 100% vegan in 2020? We’ve got the answers here!

Is Seventh Generation Cruelty-Free?

Seventh Generation is Cruelty-free! None of Seventh Generation’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that Seventh Generation is owned by Unilever, a parent corporation that does test on animals when required by law.

In addition, Seventh Generation is certified cruelty-free by Leaping Bunny.

Seventh Generation Animal Testing Policy

Seventh Generation has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law, and their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is a screenshot of Seventh Generation’s official animal testing statement:

Seventh Generation Cruelty-Free Claims

Is Seventh Generation Sold in China?

All imported cosmetics sold in mainland China are required by law to be tested on animals. However, Seventh Generation has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.

Seventh Generation Acquired by Unilever

In 2016, Seventh Generation was acquired by Unilever, a corporation that does test on animals when required by law.

Although Seventh Generation is owned by Unilever, the brand has remained committed to being a cruelty-free brand.

Seventh Generation has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find Seventh Generation’s cruelty-free products at Walmart, Target, CVS, Well.ca, and on Amazon.

Is Seventh Generation Vegan?

Seventh Generation does not use any animal-derived ingredients or by-products in any of their current products.

However, it should be noted that Seventh Generation does not claim their products to be “Vegan Certified” in which their plant-based ingredients may have been grown with animal-based fertilizers.

The following is a screenshot of what’s currently stated on Seventh Generation’s official website about its vegan products:

Seventh Generation Vegan Claims

I appreciate Seventh Generation’s commitment to being completely transparent with their customers by letting us know about their use of animal manure.

I also do believe this is a personal decision on whether you would consider plant-based foods and ingredients grown with animal manure to be “vegan” or not.

But I try my best to promote and inspire an ethical but practical lifestyle here on my blog. And if I were to trace the source of all of my food and beauty products to see if they were grown with animal-based fertilizer or not would be highly impractical in my books.

Therefore, I feel comfortable supporting and buying from Seventh Generation since they don’t use animal-derived ingredients or by-products.

If you personally don’t feel comfortable supporting Seventh Generation because they use animal manure to grow their plant-based ingredients, then that’s cool too. I created this post to share the information that was provided to me, what you do with that information is totally up to you.

Is Seventh Generation Ethical?

Based in: the US

Products made in: the US, Canada, Mexico, and Europe

“We manufacture our products at co-packers who use our unique formulas, and meet our stringent quality control specifications. These facilities are primarily located in North America to minimize our carbon footprint caused by transportation. Some of our products are made in Canada, Mexico and in Europe.”

Sustainability & Environmental Initiatives: Seventh Generation states, “Using ingredients derived from sustainable sources is a top goal. By 2025, 100 percent of materials and ingredients will be bio-based (made from plants or renewable agricultural, marine, and forestry materials, not fossil fuels) or recycled. Thirty percent of palm kernel oil will be replaced by non-land use, bio-based oil.”

Eco-Friendly Packaging Initiatives: Seventh Generation uses recycled materials to make their packaging, and claim that they work to make the majority of their packaging to be recyclable.

Giving Back Initiatives: “The Seventh Generation Foundation will make grants to non-profit 501(c)(3) organizations that promote and improve environmental conservation, the sustainable use of natural resources, and human health and social welfare. The Foundation conducts two grantmaking programs: the Sustainability Grantmaking Program and the VT Community Grantmaking Program.” Learn more here.


I hope this article helped you to understand Seventh Generation’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you liked this cruelty-free resource, then please subscribe to our monthly newsletter for more resources and guides to living your BEST cruelty-free and vegan life! You can also find us on Instagram and Facebook.

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About Sandy

Sick of eating steamed vegetables time after time? Tired of making the same old meals? Make things exciting and fun, and explore vegetarian cooking with the recipes in this book. Don’t think that ‘meat’ can’t be part of your vegetarian diet! Even if you’re just interested in vegetarian dishes, you can make your own ‘meat’. You hear me! “Make your own meat!” I will show you the traditional Chinese way of making vegetarian meat. The possibilities are endless after you learn how! You can make Kung Po Chicken, Soft Blow Kidney, Sweet and Sour Chicken, and so much more. Learn and digest the recipes in this book. Then get creative, make your own dishes, and really explore vegetarian cooking.

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