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Is SheaMoisture Cruelty-Free and Vegan? (2021 Update!)

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Is SheaMoisture Cruelty-Free?

SheaMoisture is a personal care brand offering a range of natural shampoo, conditioner, and body wash made with certified organic shea butter but is SheaMoisture cruelty-free and vegan in 2021? We’ve got the answers here!

Is SheaMoisture Cruelty-Free?

SheaMoisture is Cruelty-free! None of SheaMoisture’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that SheaMoisture is owned by Unilever, a parent corporation that does test on animals when required by law.

SheaMoisture Animal Testing Policy

SheaMoisture's Cruelty-Free Claims

SheaMoisture claims on their website “Tested on our family for four generations. Never on animals.”

However, this is not enough information for us to classify any brand as being cruelty-free to our standards.

So, I reached out to SheaMoisture asking if they test their products or ingredients on animals or ask others to test on their behalf. As well as, if they use ingredients or sell in situations that may require animal testing by law (like importing and selling in China).

Below is the response I received from a SheaMoisture rep:

“We appreciate the opportunity to respond. SheaMoisture is a cruelty free company. For over four generations, SheaMoisture has been tested on our family and friends, never on animals. We do not conduct animal testing nor do we ask others to do it on our behalf. We support suppliers and organizations that are developing alternative methods of testing without using animals.

We do not test on animals, we are not affiliated with any companies which test on animals, and we do not sell in parts of the world that require animal testing. In fact, in most parts of the world there is a trend towards the banning of animal testing, so savvy ingredient suppliers have provided cruelty-free ingredients for many years now.”

SheaMoisture has confirmed they do not test their products on animals, nor ask others to do so on their behalf. They also confirmed that their suppliers are cruelty-free as well and they don’t sell in markets that require animal testing.

SheaMoisture Acquired by Unilever

In 2017, SheaMoisture and their parent company, Sundial Brands was acquired by Unilever, a corporation that does test on animals when required by law.

I noticed in their email response that SheaMoisture claimed: “We are not affiliated with any companies which test on animals”. However, this statement is not true as SheaMoisture is owned by a parent company that tests on animals.

Aside from that misleading statement, SheaMoisture seems to be committed to being a cruelty-free brand.

SheaMoisture has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find SheaMoisture’s cruelty-free products at Ulta, Target, Walmart, and on Amazon.

Is SheaMoisture Vegan?

Not all of SheaMoisture’s products are vegan as some of their products contain animal by-products like beeswax, lanolin, milk, and pearl protein. However, SheaMoisture does have some vegan options.

Below is the response I received from SheaMoisture when I asked if they had a list of their vegan products:

“Currently we do not have a list of products that do or do not contain a certain ingredient. We do have a list of what animal by-products are used in some of our products. Here is a list of those ingredients that are derived from animals. Please use this list to see if the product you are interested in is vegan or not: Beeswax, Collagen, Conchiolin Protein, Honey, Keratin, Lactose, Lanolin, Milk, Pearl Protein, Silk, Yogurt.”

Currently, only four SheaMoisture products are clearly labelled as “Vegan” on their website.

  • 100% Virgin Coconut Oil Daily Hydration Vegan Salve
  • 100% Virgin Coconut Oil Vegan Lip Butterstick
  • Coconut & Hibiscus Vegan Lip Butterstick
  • Fruit Fusion Vegan Lip Butterstick

Since SheaMoisture doesn’t label their Vegan products, I think the best way to figuring out whether a SheaMoisture product is vegan or not is to check the ingredients and see if it contains any ingredients from the list they provided us with, which is: Beeswax, Collagen, Conchiolin Protein, Honey, Keratin, Lactose, Lanolin, Milk, Pearl Protein, Silk, Yogurt.

SheaMoisture’s Sustainability Overview

Based in: the US

Products made in: SheaMoisture “manufactures its products at its state-of-the-art facilities in Long Island, New York.”

Sustainability & Environmental Initiatives: SheaMoisture claims they use natural, organic, fair-trade ingredients that are ‘sustainably-produced’. But I checked a few of their products and the only organic and fair trade ingredient I spotted was their shea butter.

“Our handcrafted shea butter is sourced directly from Ghana. Your proceeds are developing critical community infrastructure in Ghana such as a safer work environment, access to healthcare, and piped water that boosts production capacity and quality. In the U.S, investments are made in entrepreneurial and educational programs that empower women and transform communities.” Read more about SheaMoisture’s Community Commerce initiatives.

Eco-Friendly Packaging Initiatives: Unfortunately, I wasn’t able to find any available information on SheaMoisture’s environmentally-conscious packaging initiatives.

Giving Back Initiatives: SheaMoisture is a certified B Corp company, offering a range of giving back programs.

“Through its Community Commerce purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship, women’s empowerment, education and wellness.”

Ingredients and Formulations Claims: SheaMoisture claims all of their products are formulated without Parabens, Phthalates, Mineral Oil, Petroleum, and Formaldehyde. They also claim to be sulfate-free, paraben-free, whenever possible.


I hope this article helped you to understand SheaMoisture’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you liked this cruelty-free resource, then please subscribe to our monthly newsletter for more resources and guides to living your BEST cruelty-free and vegan life! You can also find us on Instagram and Facebook.

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About Sandy

Sick of eating steamed vegetables time after time? Tired of making the same old meals? Make things exciting and fun, and explore vegetarian cooking with the recipes in this book. Don’t think that ‘meat’ can’t be part of your vegetarian diet! Even if you’re just interested in vegetarian dishes, you can make your own ‘meat’. You hear me! “Make your own meat!” I will show you the traditional Chinese way of making vegetarian meat. The possibilities are endless after you learn how! You can make Kung Po Chicken, Soft Blow Kidney, Sweet and Sour Chicken, and so much more. Learn and digest the recipes in this book. Then get creative, make your own dishes, and really explore vegetarian cooking.

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