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Is K-Beauty Brand, Kaja Cruelty-Free & Vegan in 2020?

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Is Kaja Cruelty-Free?

Kaja is a Korean beauty brand offering a collection of color cosmetics with adorable and innovative packaging but is Kaja cruelty-free and vegan in 2020? I’ve got all the answers here!

Is Kaja Cruelty-Free?

Kaja is Cruelty-free! None of Kaja’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that Kaja is owned by MBX (formerly known as Memebox), a company that does test on animals when required by law.

Kaja Animal Testing Policy

Kaja has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law.

Is Kaja Sold in China?

All imported cosmetics sold in mainland China are required by law to be tested on animals. However, Kaja has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.

Kaja Owned By MBX (Memebox)

MBX (formerly known as Memebox) owns several K-Beauty brands, including Kaja, I Dew Care, Nooni, Pony Effect, and I’m Meme.

When I asked MBX if they sell any of its products or brands in China, they responded stating,

Thank you for your question. At MBX, the health and safety of our customers has always been our top priority. It is also very important to us that we support the safety and protection of animals.

MBX does not test any of our products on animals and does not own any animal testing facilities.

Since we love our fans and never want to exclude them anywhere, I’M Meme and Pony Effect products are sold globally, including China. Some customers have expressed their concern regarding animal testing in China since China requires all imported cosmetic products to be tested by the Chinese government in certified laboratories to demonstrate product safety before allowing them to be available for sale.

Please note, however, that Kaja and I Dew Care have never been marketed in China, which means these brands have never been tested on animals by any authorities, even by the Chinese government.“

So, MBX knowingly allows and pays to have two of their brand’s, I’m Meme and Pony Effect products tested on animals by Chinese authorities.

But MBX claims two of its other brands, Kaja and I Dew Care are not sold in China and therefore, these brands are not required to be tested on animals.

Summary: Kaja is Cruelty-Free!

In the end, Kaja has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find Kaja cruelty-free products at Sephora and on Amazon.

Is Kaja Vegan?

Not all of Kaja’s products are vegan as some of their products contain animal-derived ingredients or by-products. However, Kaja does have some vegan options.

When I asked Kaja if any of their cosmetic products are vegan, they responded saying:

Our manufacturers certify the products that are vegan, both the final product and all the ingredients used in the formula. Although not all our brands are not fully vegan, we are currently working on reformulating all products to become a fully vegan brand soon.

Kaja Vegan Product List

The following Kaja products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

You can also find out which of their products are vegan as they’re labelled accordingly on their website under each product description.

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at [email protected] to let me know.


I hope this article helped you to understand Kaja’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you liked this cruelty-free resource, then please subscribe to our monthly newsletter for more resources and guides to living your BEST cruelty-free and vegan life! You can also find us on Instagram and Facebook.

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About Sandy

Sick of eating steamed vegetables time after time? Tired of making the same old meals? Make things exciting and fun, and explore vegetarian cooking with the recipes in this book. Don’t think that ‘meat’ can’t be part of your vegetarian diet! Even if you’re just interested in vegetarian dishes, you can make your own ‘meat’. You hear me! “Make your own meat!” I will show you the traditional Chinese way of making vegetarian meat. The possibilities are endless after you learn how! You can make Kung Po Chicken, Soft Blow Kidney, Sweet and Sour Chicken, and so much more. Learn and digest the recipes in this book. Then get creative, make your own dishes, and really explore vegetarian cooking.

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